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Posted on 09/21/2017

Executive Director, Digital Marketing

Willow Creek Association - Barrington, IL

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Position TypeFull Time

Job Description

Primary Responsibilities:
• Lead the digital marketing strategy for the Willow Creek Association, the Global Leadership Summit, the GLSnext app and any additional WCA brands and campaigns to meet organizational growth goals.
• Lead the digital marketing team responsible for website strategy, email marketing, online advertising, social media, and year-round leadership development.
• Lead the mobile app strategy and cross-functional teams with accountabilities for future-focused strategy development, technical development, content delivery, new user acquisition, and ongoing user engagement.
• Lead marketing optimization and testing efforts in collaboration with consultants
• Collaborate with Vice President of International Marketing to develop international marketing plans and training events for the Global Leadership Summit worldwide.
• Train domestic and international teams on digital marketing best-practices at in-person and online training events.

Job Requirements

Position requirements include:
• Bachelor's degree required, Master's degree preferred
• 7+ years' proven experience leading marketing strategy to drive performance and accomplish goals
• Experience leading teams
• Fluent with website, email, social media, mobile app, and analytics tools and strategies
• Ability to clearly and confidently communicate ideas in front of large and small groups
• Action-oriented, resourceful, agile, ability to manage multiple projects, keen sense for detail, organized, strong verbal and written communication skills, collaborative
• Comfortable collaborating with technology teams and developers to accomplish marketing campaign objectives
• Experience with streaming media a plus
• 10-15% travel is required for training events and partner meetings

Culture Expectations:
• Character: Constructive attitude, genuine humility, spiritual vitality, and teachable character
• Competence: Skills match, resilient flexibility, results driven, and God-honoring excellence
• Chemistry: Relationally intelligent, works collaboratively, and shared commitment to the cause

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